Aysel Trudel biography. ELLE exclusive: Aysel Trudel about outfits and successful business

Bet on red

“Probably my biggest success is my collaboration with Christian Louboutin. We are great friends, often call up and meet. I remember when I was celebrating my 30th birthday in Paris, he prepared a surprise for me. I invited only the closest - my mother, several friends, Sati Spivakova. Christian took us to a Vietnamese restaurant and was constantly spinning around me - this way, that way. I couldn't figure out what it was, and then it turned out that he had to discreetly cut off a strand of my hair! What for? He made plastic shoes for me, under which he placed my curls and photographs that were memorable for me. It was such a gift!”

Left: top, skirt, all by Marc Jacobs; shoes, Carven. Carrying a Marc Jacobs jacket. Right: Sweater, Jonathan Saunders

Necklace with brooch pendants, Oscar de la Renta

Oscar award"

“I have quite a lot of sweatshirts of democratic brands - they are so comfortable! Bright blue and yellow necklace - Oscar de la Renta. This designer has always dressed the first ladies - Barbara Bush, Nancy Reagan, Hillary Clinton. And I met all of them at his receptions. I was especially impressed by Nancy Reagan - very elegant well-groomed woman as if from another era.

Dress, Azzedine Alaïa

“Azzedine Alaïa long dresses were at one time only in his couture collections. And for the first time he made a floor-length dress for a commercial line - I immediately bought it. By the way, we have been friends with Azzedine for a long time - every time I am in Paris, he invites me to visit. He always gathers the most interesting people, and the designer himself bakes fish in sea ​​salt. We communicate, even though he does not speak English - Azzedine often calls me through his secretary, asking how I am doing, how are the children. A very unusual and sincere person!”

For the love of art

“I really love the film “Slave of Love” - Nikita Mikhalkov shot it based on the material of the artist Rustam Khamdamov. He is a rather closed person, but one day I still got to his house and saw his paintings. In the end, I persuaded him to make a drawing, which we placed on the bags, the facade of our store and sweatshirts - now this is the symbol of Aizel Moscow! And Libertine designers Cindy Green and Johnson Hartig, whose dress I wore with a sweatshirt, were on our “painting” with my husband in the Moscow registry office. We invited a few guests, and they were just in Moscow - and it happened!”

The name Aysel Trudel is well known to everyone who is familiar with the fashion world. Today she is the most successful woman in Russian retail. Many people wonder how this it-girl with the unusual name Trudel Aysel manages to build a fashion business, whose biography is full of bright meetings and friendship with interesting people. Thanks to this, her fashion agency Landau Fashion Group gave Moscow and Russian fashionistas access to the famous red-soled Louboutins, Agent Provocateur sexy lingerie and the legendary

Personal life

Aysel Huseynova (Trudel - her husband's surname) was born in Baku in a family of diplomats. At the age of 10, the family moved from Azerbaijan to Moscow, where the girl graduated from high school, and then from MGIMO. But she did not follow in the footsteps of her father, but went into the fashion business.

When designing her boutique, she turned to architects, among whom was her future husband, Louis Trudel. Very soon love affair at work grew into a strong marriage and business cooperation - Louis designs all Aysel Trudel boutiques. By the way, my husband is from Canada, but his family has been living in Monaco for a long time, where he now has a house and he has Aysel and children. In addition to the house in Monaco, the spouses have apartments in London and a house in the Moscow region.

Business

As before marriage, Aysel Trudel is not just an it-girl and the wife of her successful husband, she is a serious business woman. She has the agency Landau Fashion Group, which is engaged in the distribution of clothes, shoes and accessories of fashion houses, mainly in the premium and luxury segment. The network of this company has 10 boutiques in Moscow and a corner in TSUM.

Trudel also has several other fashion boutiques at its disposal, such as J. Mendel, Soho. But her most popular project, of course, can be considered the Aizel boutique.

Aizel Moscow

In 2003, Aysel Trudel's personalized boutique was opened in Moscow at 10 Stoleshnikov Lane, one of the first multi-brand boutiques in Russia. After 13 years, it is hard to imagine Moscow without this store, because it was here that for the first time in the country the collections of Marc Jacobs, Oscar de la Renta, Stella McCartney and other brands that are now cult, but then not very common among Moscow fashionistas, appeared.

All these years, the store has been a flagship in the world of modern fashion and is loved not only for its diverse and fresh collections, but also for new impressions and performances. A modern boutique is no longer just a clothing store where visitors can buy art books and albums, dine at a restaurant and touch the world of fashion and art.

With many designers represented in the store, Aysel has good and even friendly relations. So, I gave her a unique gift for her 30th birthday. At her birthday party in Paris, he discreetly cut a strand of hair from the birthday girl's head and created shoes in which he placed a curl and Trudel's commemorative photographs. Such a gift from a world-famous designer is hard not to appreciate. At the invitation of Aysel, Marc Jacobs came to Moscow. He was impressed by the capital and especially Russian cuisine. And the eminent designer Aysel Trudel created a dress especially for the wedding, which turned out to be so successful that he included it in his collection.

Internet projects

The offline success of the Aizel boutique brought the idea of ​​developing an online project of the same name, so the Aizel.ru online store was created. According to the creator, the purpose and meaning of this store is to offer the same multi-brand boutique, but accessible to residents of Russian regions. It also features the world's leading designers and fresh collections.

Another concept of Trudel's business is the promotion of young Russian designers not only in Russia, but also abroad. Beginning brands are given a great start on the site: PR campaigns, advertising, discounts, everything in order to make the Russian brand recognizable.

The project has been so successful that the annual growth rate of this business is more than 50%. The average cost of a check is also growing, and today the Aysel Trudel store sends chic branded items to more than 80 cities in Russia. It is to do haute couture accessible to everyone, and this successful and enterprising woman sees her destiny.

Son of Araz Agalarov. The most famous Azerbaijani in the Moscow party of the elite. Commercial Director of Crocus International. His wife is the daughter of the President of Azerbaijan Ilham Aliyev, Leyla Aliyeva. He can be seen in the coolest nightclub
"Millionaire". Frequenter of Glamor parties

The coolest Azerbaijani party girl, niece of Araz Agalarov. In Moscow, she rides a Lamborghini Diablo. Ksenia Sobchak's friend

Daughter of a wealthy oilman, attends all social events in Moscow

Owner of Soho and Aizel's Secret boutiques, Agent Provocateur (Stoleshnikov Lane). Famous girl in fashion business.
Aysel Huseynova (Trudel) knows exactly what, how and when to wear, she does not avoid the latest trends, but always diligently reworks them to fit her style. This time - games with a print: either a leopard, or flowers.

Aysel and Louis Trudel (husband)

Fashion artist, owner of a studio in New York, respectable gallery owner, participant of the world-famous biennale. Member of the Public Chamber Russian Federation
Aidan Saalakhova's works are in the following collections:
State Tretyakov Gallery (Moscow); Gallery Faridek Cadot (N.Y.); Berman-E.N. Gallery (N.Y.); Sproviery's Gallery; in the collection of I. Khalilov; in the collection of P. Broche; in the collection of T. P. Novikov; in the Museum of Modern Art (Tsereteli).

State Academic Grand Orchestra named after P.I. Tchaikovsky under the baton of the world-famous conductor Vladimir Fedoseyev turned 75 years old. In connection with the anniversary, members of the BSO team were awarded honorary titles. Among them is our compatriot Teymur Polad oglu Bul-Bul, who was awarded the title of Honored Artist of Russia.

Assistant to the Deputy of the State Duma on National Policy Melnikov A.Yu., faction "YABLOKO.Deputy Chairman of the Congress of World Azerbaijanis"

Orhan Sultan- a young Azerbaijani fashion designer, whose success today is noted even by eminent professionals. Vyacheslav Zaitsev, for example, has repeatedly noted the high level of his work, both artistically and technologically, and the famous Castel de Bazhac, having looked at his latest collection, invited him to an out-of-competition - without exams - internship at higher school modeling - ES-mod in Paris. Our compatriot, who now lives in Moscow, exhibited his first collection three years ago, when he was barely 17. Now, in the motley treasury of his successes, there are shows at fashion festivals in Moscow, Strasbourg, Baden-Baden, and in the capital of world fashion - Paris his work has been shown twice, both times with great success.

Our young talent. Pianist Farid Makhmudov is a laureate of the Nikolai Rubinstein Open International Competition of Composers, held in 1997, where 10-year-old Farid was awarded the First Prize. Farid emerged victorious at the international Olympiad and the composition competition and was awarded the Winner's diploma and the Prize of the President of the Russian Federation, which were signed by Boris Nikolayevich Yeltsin. Farid is also a laureate of the TV competition "Young Musicians of Moscow".
Farid is a member and scholarship holder of the New Names Interregional Charitable Foundation and the Vladimir Spivakov International Charitable Foundation.
The New Names program is included as part of the UNESCO Music and Peace program. It is difficult to get into New Names, since the criteria for evaluating talent are very high, Ivetta Voronova, the president of the fund, always notes. The selection is carried out by the artistic and expert council, which includes prominent cultural figures, academicians, professors, famous artists.

Executive Director of the Russian Futsal Superleague.

He is called a rising star of world jazz. He gives solo concerts, participates in high-profile festivals, has already managed to conquer several countries and thousands of hearts. A regular participant of the Hot Summer Jazz Festival in Minneapolis, the international jazz festival in The Hague (Netherlands), stars from all over the world are ready to perform with him.

- the king of facelift (FaceLift) in Russia
- plastic surgeon, doctor of medical sciences, craniofacial surgeon. There are only three surgeons with such a specialization in Russia, and only one of them specializes in operations in the field of plastic surgery. No one in Russia can repeat his methods of facial and brain skeleton remodeling operations (endoscopic facelift).
Specialist in aesthetic surgery, plastic microsurgery, cranio-maxillofacial surgery and endoscopic plastic surgery.
Author of over 40 scientific publications in the field of plastic and reconstructive microsurgery and craniofacial surgery.

The head of the German company I-music, who lives in Germany under the name of his wife Reubant, who organizes concerts of world famous stars.

London-based fashion writer writes in Russian for Russian-speaking UK citizens.

Deputy General Director of Inline Group (a company operating in the market of information, communication and measurement technologies, management consulting, and electronic components).

Fashion designer, stylist and fashion show director. In 1995 she was a graduate of the Royal Danish College, in 2005 she was a graduate of Vyacheslav Zaitsev Fashion Laboratory, in September 2005 she had an internship at Olympus Fashion Week in New York. The first show of her clothes was held in January 2006 at the festival of experimental electronic music "Barakka".
Tatyana gained the main fame as a director of the show: in her career - the pre-party of Paul McCartney's concert in GUM on Red Square, the presentation of the film "Game in Modern" in the Central House of Artists, the award ceremony of the national award in the field of fashion "Astra" and many shows for events magazine Men's Health. From 2003 to 2006, she served as chief director of RFW, during which time she directed about three hundred screenings. Therefore, the fashion show of her own collection promises to be a truly spectacular event. It will be a kind of mystical rite, accompanied by avant-garde music with the participation of modern ballet dancers.

The "Sisters of Mercy" collection consists of three parts:
art objects and theatrical costumes,
practical futurism, which is clothing for everyday life,
exquisite evening dresses.

The collection combines ancient religious symbols and Soviet avant-garde architecture. The collection is based on perhaps the most significant religious symbol of mankind - the cross. It exists as a simple geometric form, in some models the image is found in a conditioned form: whether it is a Hindu swastika or a "triumphant cross" of a secret religious society, reminiscent of a symbol of the feminine. Even the black and white color palette is not accidental, but quite meaningful: these are the main components of the universe - Yin and Yang.

A popular member of the glamorous project "Comedy Club".

Anyusha Anzari(Anousheh Ansari) - The first space tourist, a US citizen, was born in a family of Iranian Azerbaijanis. She made a super career as a businesswoman, after graduating from university

- "A well-known British Muslim singer, was born in 1980 in an Azerbaijani family, who later moved to London. Starting from early childhood to play on a variety of musical instruments, he attended classes at one of the most prestigious music schools in the world - the Royal Academy of Music. Studying both Western music and Middle Eastern melodies (maqam) allowed Sami to develop the unique voice that made him world famous."

Novikova Inna 05/30/2012 at 11:00

Aysel Trudel, the owner of elite boutiques in Moscow and a representative of well-known European fashion brands in the Russian Federation, Christian Louboutin, Agent Provocateur, Diane von Furstenberg and several others, visited the Pravda.Ru video studio. Editor-in-Chief Inna Novikova talked to her about fashion, Russian wives and men, helping children and her new projects.

- Aysel, I want to start our conversation with a strange rating of the best Russian wives who adequately represent their husbands in the West. Anna Kournikova, Olga Sviblova, Natalya Vodyanova participated in the rating, you took first place. Please tell us what the phrase "a Russian wife who adequately represents her husband in the West" means?

As far as I remember, it was the rating of Harper's Bazaar magazine. The news that my husband and I took first place was a revelation for me. They came to shoot us in Sardinia in the summer. I was just pregnant. Italian journalists filmed Russian girls who are married for foreigners. My husband is Canadian. But he lives between Moscow and Monaco. His parents moved many years ago to Monaco. He is an architect and designer. He has a development company in Monaco. He has many projects in America, some in Moscow.

- What did you need to do to get into this rating?

I don't know, to be honest. It is according to Harper's Bazaar magazine that we are in this rating.

- We wrote a lot about the fact that mixed marriages are more complex than internal ones: a different mentality, a different upbringing, a different perception of even the most ordinary everyday problems. Have these differences affected your family? By the way, where were you born?

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I was born in Baku. My parents were diplomats, they traveled a lot. From the third grade, I lived permanently in Moscow, then it was still the Soviet Union. I graduated from MGIMO. As for the attitude of foreign men towards women, I can definitely say that foreigners treat women as an equal half, as a worthy member of society.

- Do you compare with Russian men?

Yes. And with Azerbaijanis in the first place. Foreigners give you more freedom and allow you to be who you are, do not violate your rights, do not put pressure on you, do not say: "No, don't work, sit with the children, don't take a nanny." That is, they allow a woman to realize herself in full, if there is such a need. I have such a need. I can't work, I can't stay at home. I have been working since the age of 16. It was very important for me that this side of me would not be infringed. There is also such a moment: when a woman is strong, when she has a character, then not all men like it. My husband and I have been married for over seven years. Fortunately, I have not yet experienced pressure from my husband even once. On the contrary, he supports all my undertakings.

- When you married him, did you already have fashion boutiques?

Yes they were. When we met, he took an active part in the design of these stores. I took on quite a serious amount of work - everything related to design, rent, construction. His companies directly corrected many projects, and they differ from the general level in Moscow.

- Because they're Canadian?

Because they are just different. The specifics of a multi-brand store is very different from a mono-brand store. There are from 70 to 80 stamps in the project, all of them have their own character, all have their own direction, which changes from season to season. If the interior of this store "screams" a lot: for example, you make a red ceiling, or red curtains, or some very bright wallpaper, customers begin to get lost. Therefore, when we opened the store, the task was to create a comfortable, cozy space in which all brands will coexist, in which nothing will distract and customers will be able to focus their attention on things.

- In fact, most likely, the success of any store depends not only and not so much on the interior. First of all, the leader, the owner of the business is important... You are a young woman, but already quite experienced, a well-known person in this market... How did you get into this business?

I traveled a lot. I went to France, to America, to England, Italy, went to different shops. I always wanted to do something in Moscow that never happened. I wanted to bring designers to Moscow, I wanted to show our people things that we have never seen before.

- Why "we never saw"? The Iron Curtain fell 20 years ago.

The Iron Curtain may have fallen, but I wanted to show young brands that you can experiment with, I wanted to show people how they can be combined ... I don’t want to say that I’m the first to do this in Russia, but, for example, Marc Jacobs, We brought Stella McCartney and many other European and American designers to the Russian market for the first time. This all happened about ten years ago. Naturally, initially the reaction was ambiguous: people looked closely - they were used to wearing Gucci, Prado, Dolce Gabbana and Versace. But some kind of evolution has begun, and even today the brands we have brought are advanced.

- In addition to traveling, what other components of your success are there?

- We have one iron rule - the customer is always right. If only the people who come to the store do not get personal and start insulting the sellers. We work in the service sector, and our task is to make people happy. It doesn't matter if they bought something or not. The task is that once, having come to our store, they always want to return there. Today they have no money, but tomorrow they have.

In general, it all starts from the moment you order a collection: how you deliver it on time, how you imagine it, how sellers sell it, a lot depends on pricing. It's kind of a complex.

The work of salespeople is a psychologically difficult job. They account for 50 percent, in my opinion, of the success of the store, because these people communicate with customers, broadcast their attitude, mood. We are all living people, we have problems, there are bad and good days. And we try to educate sellers to leave negativity behind the doors of the store, to be positive towards customers, to tell them the truth (what really fits, not to impose things), so that people come back, become our regular customers.

- This is the most important argument - the client is not the one who bought something from you, but the client is the one who came to you for the second time. But how to find, prepare sellers, how to make them love customers? The task seems to be simple, but very difficult to accomplish.

Our employees are motivated by their salary, which is a very good salary in the market. We all work for ourselves, financially. All sellers have a personal percentage of sales. Plus the mood, a healthy environment in the team. I myself went to other stores for a very long time, watched how they served me. This is how I found my top sellers.

- Did you go to other stores and pick up those you liked?

Yes, it's a market, it's normal, everyone does it.

- And if they come to you?

They come and try to entice. Some, on very rare occasions, leave. Again, this is the market.

- You said that the job of a salesperson is psychologically difficult. What kind of training do you do with your staff?

Of course we do. Recently, we handed over a new project - an online store, and the question arose about creating a call center. Since our product is exclusive, we set ourselves the task of finding specialists for the call center among the sellers. We selected the best, with a pleasant voice, those who know how and love to communicate. Here they are trained...

- So they will work both as salespeople and in the call center?

They will combine - this is also sales, only sales via the Internet. I think that the task here is even more difficult, because customers from the regions cannot come to our boutique, try it on, feel it. We basically conceived all this for those living in the regions.

Over the past three or four years, we have received a huge number of calls and letters from completely different parts of Russia with a request to open an online store. We've had this idea for a long, long time. Still, we decided to make a project separate from the store.

On the site we pay great attention to styling. We take very detailed photographs of each item so that it can be imagined exactly.

- A man comes to the store. The participation of the seller who can advise is very important. The thing hangs on the shoulders, looks great, and when you put it on, it turns out that you are wearing it - not very much. In the online store, neither touch, nor listen, nor look in the mirror ...

Well, you can listen, for this there is a call center. In addition, it is always possible to return the goods. Of course, buying on the Internet is a riskier thing, because, as you say, it is impossible to measure. But, according to the law, within two weeks, people have the right to return the goods. In addition, before placing an order, our specialists always call and find out in great detail the features of the figure, which models people prefer, how they sit on them.

- Tell us, please, about how representatives of various leading brands, designers came to Russia at your invitation.

For example, we made an interesting exhibition in "Garage" together with Dasha Zhukova. It was a joint art project between David Lynch and Christian Louboutin. David presented photos of Christian's abstract shoes, which, of course, cannot be worn. The project was a great success in Europe and around the world. About 15 photographs of David Lynch were sold to collectors from Russia.

He is a director and very rarely takes pictures, so this project is exclusive, connected, plus everything, with fashion. David has been friends with Christian for a long time, they had this idea for a very long time. When I was in Los Angeles, the three of us discussed at dinner how we were going to do it. There was a huge presentation in Paris, Los Angeles. I really wanted to bring these works to Russia. And the reaction in Garage was amazing: people walked and looked for a long time, they liked it.

The second project, which, it seems to me, is also successful. In 2010, together with Olya Sviblova, we made a huge exhibition at the Manege. Diane von Furstenberg, one of the world's largest fashion designers and private collectors, brought her entire art collection, including works by other famous designers. Plus, we agreed with Moscow State University, and she lectured for students at the Faculty of Journalism. It was such a success, you can't imagine.

We really want to repeat this. The first, second, third courses - they just sat and listened with their mouths open, the applause was for 40 minutes, they did not let her go. She is an interesting and charismatic person. She is 62 years old, while she infects with her energy. And you feel ashamed when you say that something hurts or you have no strength ... I want to be like her. She is not a feminist, but she believes that women should be equal to men in society. Diana is the only woman in the world who was able to get both of her husbands, being gay, to marry her. Her husband is one of America's biggest businessmen. In America there are 15-20 families that make up the elite, their family is one of them. Her husband is connected with Hollywood, with many production companies, including Paramount Pictures.

How did you manage to bring her here?

I met her in New York, said that I would like to represent her in Russia, maintain long-term fruitful, friendly and working relations with her. It took me a long time to convince her. Diana wasn't sure that a young girl like me wouldn't let her down. She set me quite difficult tasks.

By the way, she brought a wrap dress to the history of fashion. America is not easy to conquer, but she still conquered it. At 18, she was already on the cover of The New York Times. This also speaks volumes. She is one of the first women who dressed America in dresses, introduced dress culture.

- You say that about the culture of dresses, Aysel ... It seems to me that in America there is more of a culture of jeans so far.

In America, the jeans culture also exists, they are mainly worn on the weekends. I'm talking about women who work. Diana's main task was to create complete clothes for every day for secretaries, office workers, corporate employees.

- I know what you would like our designers to show to the West. Apparently, while this is a dream? In general, how far are we from them? What are the prospects for our young designers?

There is a very big need for some Russian designers, such as Gazinskaya, Terekhov. When we created the site, one of the goals was to use our site to promote Russian designers abroad. Unfortunately, not all designers today have the opportunity to sheathe complete collections, take them abroad, rent hotel rooms or go to be sold in showrooms.

Russian fashion is in its infancy. We have separate designers who are assisted by business structures or financiers, they are sponsored, but there is no single center within which they would be connected with each other. It seems to me that the potential of Russian guys, our designers, is very big. We started selling Gazinskaya in the store, they respond very well to her, she is a very talented girl, she is ahead of the curve ...

What does "go ahead" mean?

She uses very interesting prints in her models, which are picked up by many other designers around the world.

- Our girl from Russia, who does not have the possibility of serious promotion, creates a vector?

Our girl from Russia is the only Russian designer who started to sell in the Parisian boutique "Colette". There is an opinion that the designers who are sold in Colet are at the peak of popularity today. If you get into the Colette, then you are doing well and your career will develop. Gazinskaya herself is a very pleasant person. I sincerely wish her all the best.

- Still, what are the chances for our designers to get into the best Parisian and other boutiques? Gazinskaya was just lucky or is this some kind of pattern?

I think that somewhere she was lucky, somewhere - this is her long and hard work. She travels abroad. Unlike many other designers, she has such an opportunity. She exhibits her collection at the Ritz Hotel in Paris. It is worn by many famous bloggers. She has very bright prints, recognizable things. And in dresses and suits from her penultimate collection, with parrots, only the lazy did not act.

- And yet - what advice can you give to young people, how to get to the West, how to become recognizable? Just do not say that you need to work.

You have to work clearly. For my part, I can say that we look at a lot of designers. We will have about ten more young designers that we will represent on our website. If possible, we will try to exhibit these collections in large showrooms.

Although sometimes the task is not to get into the showroom, but to produce and ship on time. It is not easy for us with export either. It is very difficult to produce things in Russia and send them for export when you have production here.

- Isn't it easier to order and produce in China, and then bring it very quickly from there?

To produce in China, you need volumes. If your volumes do not reach a certain turnover, then it is unprofitable to produce in China. And then, we have wonderful tailors, wonderful fashion designers. In America, for example, you come - a huge block, 15 people sit: one embroiders, the other cuts. All the same. There's just a bigger market.

- Do we make less clothes than in America?

No, but they have a certain government program that supports young designers. I, too, am trying to make an effort to ensure that we finally have such a program. This is the face of your country. It's always nice when our champion gets a medal when Russia wins somewhere. Nice? Certainly. Maybe this is not the main problem. We have a lot of other problems that need to be addressed. But when they start to say that it's worse here than there, it's not true. We need to find a way to support young designers, because clothes are and will always be worn.

- And who can help support young designers?

It is necessary to work out the state program, find ways of subsidies and encouragement. We are now taking this problem seriously. I think that somewhere by the middle of the year we will have the opportunity to do something. Until I talk about it.

- Good. Aysel, tell me, please, but your clients - who are they? Who do you tell that this designer is good, this designer is bad?

Our clients are very different, ranging from people from show business, actors, singers, government and public figures…

- Builders?

builders, simple people, housewives, schoolgirls - completely different women, girls, ladies.

- And how would you define the price category of your stores?

We have big sales, and there are clients who dress according to the sale. There are clients who dress up when new collection comes. We have an average check of about 15 thousand rubles.

- I remember there was such news: diamonds were stolen from a student Ksenia Sobchak either for 60 thousand dollars, or for 600 thousand dollars. Of course students are different...

Well, schoolgirls are also different. Ksyusha Sobchak - by the way, is also our client.

- And you also give her advice on what suits her?

If he asks, then we give.

- Do they ask at all?

Often asked. Although there are those who really do not like advice.

- And Pugacheva asks what suits her?

I love Pugachev, I like her very much. Unfortunately, Alla Borisovna has not come to us yet, but Kristina visited us several times.

- And you give advice to Kristina?

I can’t say that we give advice to Kristina, it’s just that there was no such need, but she comes to our stores from time to time.

- I spoke with Alexandra Kaloshina, a representative of the Valentino brand and other Italian brands. She said that brands are absolutely unnecessary. By the fact that we wear them, we are just promoting them, but we ourselves are lost. Therefore, clothes should be, as she believes, non-branded, fashion should be for themselves.

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How many people, so many opinions. Unbranded?… Fashion changes, times change, moods change - everything changes. Today, maxi is fashionable, tomorrow - mini, today long dresses, wide trousers, high waist are fashionable, again the fashion of the 1970s and 1980s is back. Check out the latest shows. The fashion world is changing all the time, setting different directions. This is your personal choice. You wear what you feel comfortable in. It all depends on the structure of your figure.

- Some people have clothes here, and the structure of the figure is in another place, but at the same time the person is comfortable, good and happy.

Yes, he is happy. But this is the most important thing. Of course, sometimes it looks a little strange from the outside. I am calm about these things.

What place does fashion take in your life?

In my personal - very large, because this is my work.

- And in the lives of your clients?

In the lives of my clients, clothing is a way of expressing themselves. Not in vain, for example, they are greeted by clothes, escorted by mind. Of course, the way you dress, the way you present yourself, the way you express yourself - it all says a lot. And it depends on who you are and where you work. For example, there are rules of etiquette. First ladies cannot wear tight or very short clothes, they must wear stockings at all times. When you're in government, you can't wear miniskirts or plunging necklines. There is a dress code, and I think it should be followed. If you are connected with the artistic world, with the world of culture or fashion, this gives you more opportunities to dress in more diverse ways.

- You know such a statement that it doesn’t matter at all what we are wearing, the main thing is that nice hairstyle and good shoes?

I agree. When the head is out of order, dirty and worn shoes - nothing can be worse. A woman should try to be well-groomed. For this, it is absolutely not necessary to buy expensive things. To take care of yourself, you need to have a mood. Many will now think: "Here, I have three children. I work from morning till night. I don't have time for all this." Well, no time to wash your hair? I will not believe.

We ourselves must create a mood, this is very important. Believe me, it is absolutely not necessary to have a lot of money in order to dress beautifully. There are shops (unfortunately, we do not belong to such shops) that sell today, maybe not very much. good quality clothes, but it fits fashion trends. Women just have to love themselves a little more and try, first of all for themselves, to look better. When you put on a thousand or ten thousand dollar dress, that's not the point, you know? It is important that we love ourselves.

Even if we have two children, even if we don't have husbands, we don't have enough money - it doesn't matter. Everything in life can change. And we can change everything with our attitude, with our own hands. I also work very hard. I have achieved everything in this life myself. In any case, you should not lose heart, you should always go forward and love yourself. This is my motto for life.

- The most important thing is to love yourself. Our women can love everyone around them, except themselves. At the same time, say: "Masha, what is your Nice dress". What does our Masha answer? Masha says: "What are you doing? This dress is a hundred years old."

I always do that too, to be honest. It is believed that in Russia live the most beautiful women. Everywhere there are beautiful and ugly. But for the most part, I agree, our women are the most beautiful. And sincere, and, it seems to me, kinder. I traveled a lot with different women met. In America, women in general are very well-groomed - they go to hairdressers, do manicures. In France, not very well-groomed ladies. In England, they are generally not well-groomed.

- But still, ours are more natural, or something ...

Ours are very beautiful, they need quite a bit. First of all, you need to set yourself up for the fact that everything should be fine, set yourself up for positive.

- Aysel, what do you see as your purpose, besides the fact that you have two children who need to be raised?

Two children whom I love very much… I don’t want to seem banal, but about three years ago I made a decision for myself, although I try not to talk about it openly, but my destiny is connected with my attitude towards God. I feel the need to help people. Last year, we organized a New Year's party at a Moscow orphanage for blind children. I just wanted to make a holiday for them, we invited artists, were interesting performances. Even very seriously ill children - they also reacted. What do I want to tell you? It is very important to give someone warmth, especially those who need it. Just one more stroke. I think this is very important. In general, I believe that people who can help someone with something, they should help. We really should help each other.

- If the patient cannot be cured, this does not mean that he cannot be helped.

Certainly. I say again, even very seriously ill children reacted: someone shouted something, someone got up and started clapping their hands, stamping their feet. They express their emotions in different ways, they cannot come up and say: "Thank you very much." Because sometimes they just can't talk. Someone was crying. And you can see from the children what families they come from. Some parents have died, some have simply been abandoned, and there are mentally ill children. They are isolated from society. They are always pleased with the attention, they are always waiting for someone.

- They all dream of their mother. The fact that adults are trying to somehow provide them financially is very important, but they need warmth ...

My dream is for orphanages to cease to exist in Russia. There is no such number of orphanages as there are in Russia anywhere else.