We select makeup according to the shape of the face. Learning to Correct Wrong Features

How to choose makeup for the evening, for the day? What rules do you need to know to look advantageous in any light? What does it take to look constantly well-groomed, young, beautiful and sexy?

These questions concern many women. Even those for whom make-up is a profession periodically begin to doubt the right approach to themselves or models. How to choose the right makeup for your type, so that you can always look stylish?

One of the principles of makeup selection

In order to make it easier for women to determine which color palette to prefer, make-up artists and designers conditionally divided women into 4 types. Of course, this division is conditional, but it helps to decide when purchasing the necessary color palette of makeup products.
Spring Woman. The hair is closer to light, light eyelashes and eyebrows, but the skin tone is golden or dark beige. The blush on the cheeks, especially in young girls of this type, is soft peach, the lips are full and bright. The presence of freckles is often noted. The eyes can be green-yellow, blue, blue, olive, clear, without overflow.
How to choose proper makeup women of this type? As a basis, take the fact that cosmetics should emphasize natural beauty and not try to correct your own appearance with the help of decorative cosmetics. In terms of color, it is desirable to give preference to yellow shades - this applies to the choice of lipstick, eye shadow, blush. Lemon shades and cold dark tones will spoil the face. They will make the skin look paler.
There are a lot of summer women in Europe. They have any hair color - only sultry brunettes are excluded from this type, but they have absolutely no golden hue in their hair. Eyebrows and eyelashes are light, but also without a golden spark. The skin of such women is white, pale, if pigmentation is present, then light. Eye color steel or grey. May vary depending on the accompanying tones.
How to choose makeup for women of this type? The choice is large - cool tones of "light" colors. Shaded purple, beige, gray, pink, blue shadows. You can stop at all shades of dairy - from baked milk to whipped cream. A small nuance should be taken into account: the emphasis is on one part of the face. Green juicy shadows - neutral lipstick of a natural color, bright lips - light beige shadows.
Choosing your makeup is not difficult for women with an autumn-type face. These women can be described in one word - expression. They have bright chestnut-red to dark brown hair, eyebrows and eyelashes are the same color as their hair.
The color of the lips is saturated, the skin can be from dark gold to milky white, even tone - without a blush. Eye color can be anything. One thing distinguishes him - he is saturated. Amber, dark brown, bright blue, gray-blue, green eyes, like a forest swamp pool.
With caution, women of this type should use purple and mother-of-pearl shades. Everything else is suitable if it is dim, matte. It is best to give preference to the warm tones of the autumn forest in eye makeup.
Blush is desirable to choose light, neutral, in order to only indicate the line of the cheekbones.
Lipstick and clothes in color - plum, blackberry, leafy foliage.
Women of the winter type are in the majority on the globe. They are the easiest to choose your makeup. They can use any rich bright colors, however, gray and brown are classics for them. Women of this type will be decorated with mother-of-pearl cosmetics; they can experiment with sparkles. The only thing that does not suit them is all shades of yellow.
The winter type of a woman can be divided into a southern winter type and a northern one.
For the "southerners" are characteristic:

  • a clear contour of the lips;
  • swarthy skin;
  • fast adhering dark tan;
  • black eyebrows and eyelashes.

"Northerners" from "southerners" are distinguished by fair skin, pale pink lips, a slight pale blush and delicate freckles.
Makeup colors for "northern women" and "southern women" may be the same, but northern girls can choose a style similar to the style of summer women.

The author of the "seasonal" classification and the theory of the "color code" based on it was the German researcher Johannes Itten. Types of appearance: "spring", "summer", "autumn", "winter" - he singled out back in the 70s of the last century.

This system quickly became popular due to its simplicity and convenience. On its basis, stylists select make-up, fashion designers - the color scheme of clothes. Ideally, a person who adheres to this concept will look, if not flawless, then at least harmonious, without distortions and ridiculous combinations of shape and color.

SUMMER. This color type includes people with blue, gray, gray-blue eyes, with fair skin and hair with a cool ash tint (both light and dark). Tenderness and calmness alternate with impetuosity, heat and cold are mixed in shades.

Bright representatives of the "summer" type: Liv Tyler, Paris Hilton, Cameron Diaz, Princess Diana, Mila Jovovich.

Liquid eyeliner is preferable, black color of the contour is undesirable, it is better to use blue or taupe.
Shadows are suitable grayish-bluish, grayish-lilac, gray-lilac, dark gray, milky-creamy, silver-golden, gray-brown, indigo. lipstick or shine, blush should choose soft shades of pink, lilac, cherry in different combinations.

SPRING. Women of this type are endowed with maximum naturalness by nature, and in external manifestations lean towards the same nature. They avoid bright "synthetic" colors, and warm, light, fresh ones are in priority. The hair is blond, golden, reddish; the skin is light, with a bright blush, sometimes with freckles; eyes are blue, cornflower blue, gray-green, light brown.

Famous "spring" goldilocks: Kim Basinger, Britney Spears, Anna Kournikova, Anna Semenovich, Jerry Halliwell, Elena Korikova.

Mascara and eyeliner are recommended in gray-brown shades. Shadows: beige-ocher, golden, olive, gray-brown.
Lipstick, lip gloss and blush: terracotta-brick color, peach, coral, golden bronze, pinkish terracotta are suitable.

AUTUMN. Everything cold is not their element. Catchy showy ladies in bright but warm colors. With brown or dark gray eyes, rich brown hair; the skin usually has a yellowish-olive hue.

Famous ladies of the "autumn" color type: Penelope Cruz, Alla Pugacheva,
Julia Roberts, Mylene Farmer, Andie MacDowell.

Gray-brown, brown-eggplant mixes are suitable for eye makeup, black is canceled. Shadows: beige-golden, peach, taupe, olive, marsh, golden brown. Lipstick, gloss and blush will be organic in a range of reddish-brick, terracotta, golden brown, orange-coral shades.

WINTER. Lovers of contrasts themselves are contradictory natures, both internally and externally. The appearance is dominated by cold "notes" of the palette. The eyes are green, dark brown, brown-green. The hair is dark, with a cold sheen. The skin is light or swarthy, but with a cold tint.

Woman-"winter" in concentrated form: Penelope Cruz, Cindy Crawford, Monica Belucci, Angelina Jolie, Natalia Oreiro.

You can emphasize the eyes with dark blue, purple, chocolate color of mascara and pencil, gray-brown is also suitable. Black eyeliner and mascara for this type (and only for them!) are quite natural. Shadows: wide range from milky creamy to taupe or dark blue. Lilac, purple, silver will only enhance the effect of a vamp.

Properly selected makeup must take into account a huge number of criteria, including eye color, hair shade, clothes and even accessories. There is another important characteristic - this is the shape of the face. Make-up for an oval, round, square, rectangular and trapezoidal face has its own characteristics.

Competent make-up according to the type of face will help not only to smooth out some of the flaws in appearance, but also to present the main advantages in a profitable way. Each type of face has its own specific rules for choosing and applying decorative cosmetics. Knowing these rules will help reveal your beauty, femininity and charm.

Make-up for an oval shape

Makeup according to the type of face is always aimed at bringing its shape closer to the ideal oval. It is quite natural that the owners of an oval face are more fortunate than others, because they do not require significant correction. Determining the oval shape is very simple: there are no sharp corners, and the length exceeds the width by about one and a half times.


To perform a make-up, just pick up cosmetics that match your skin type. Dry requires the application of creamy products that will additionally nourish and moisturize it. For oily skin, you need to choose two shades of powder, it will eliminate unwanted shine and make the surface matte. In order for makeup according to the type of face to give youth and freshness, it is necessary to perform all movements in the direction from the central part to the temples.

The selection of decorative cosmetics for an oval face shape must be carried out taking into account the following recommendations:


  • Cosmetics for face shape correction should be selected in two shades - light and dark. The dark color of the foundation, concealer or powder darkens the sunken part of the cheekbones, the wings of the nose, the contour of the face. A light shade focuses on the back of the nose, the center of the forehead and chin. Also, with the help of a light tone, you can make your eyes more expressive if you apply it on the area under the eyes.
  • Daytime makeup requires the use of discreet pastel shades, and for the evening, you can choose brighter shades of shadows and lipstick. For a festive make-up, the use of decorative cosmetics with sparkles and shimmer is allowed.

  • Shade selection contour pencil It also depends on the time of day and the type of makeup. For everyday use, dark gray will be ideal, and for evening use, you can choose the most suitable shade of brown.
  • Lipstick can be used coral or light pink for daytime make-up and deep pink, red, burgundy or plum for evening.

We must not forget that regardless of the shape of the face, there can be only one accent in makeup - eyes or lips.

Visual correction of the oval shape of the face

Square and rectangular type

Such types of faces are characterized by a noticeable angularity, massiveness of the chin and forehead. For a square shape, the same value of length and width is inherent, and for a rectangular shape, a pronounced elongation. The task is to choose makeup that can soften sharp corners as much as possible, make the chin visually narrower, cheekbones more prominent, cheeks thinner.

The selection of cosmetics to correct the shape of the face should be carried out, taking into account the natural shade of the skin. It is necessary that one tool completely repeats the natural tone, and the second one is several shades darker.


To begin with, a light shade is applied, and then the dark areas of the face that need to be reduced are hidden. To make less noticeable, you will need the lateral parts of the jaw, the lateral parts of the forehead, the wings of the nose. In addition, a dark shade can be applied from the chin down towards the neck for a more subtle outline.

Also, makeup for a square and rectangular face involves:

  • applying a dark shade under the cheekbones;
  • applying shadows in the direction from the inner corner of the eyes to the outer;
  • careful shading of shadows from the outer corner of the eyes;
  • applying blush in the shape of a triangle, starting from the middle of the cheeks and protruding towards the temples;

  • a visual increase in the lips, which will require the use of a contour pencil and gloss, which gives additional volume.

For the face of the correct geometric shape, the selection of the shape of the eyebrows plays an important role. The most successfully soften the angularity of the face are shortened, slightly curved eyebrows, narrowed at the tail.

On the face of a square and rectangular shape, it is better not to use black. If it is necessary to highlight the eyes, the arrows should be drawn in dark gray. Black visually reduces, and small eyes emphasize massive facial features.

The basic rule for creating a beautiful image through makeup is very simple - it is worth highlighting either the eyes or the lips.

But, if there are no questions with lips - I bought gloss or lipstick, and everything is ready, then the question of eye makeup remains open. How to make up the eyes? At the same time, I would like to emphasize my advantages, and mask the shortcomings.

General rules

There are several prerequisites, following which you can create a stunning image every day.

Here are the rules:

  1. Be sure to apply foundation or makeup base. Apply it with your fingertips on the upper and lower eyelids. After fifteen minutes, you can use shadows, eyeliner or a pencil. The presence of a makeup base will not allow your work to disappear after a few hours: all lines will remain perfectly even and nothing will flow;
  2. One of the mandatory elements of makeup are arrows. They will not only help emphasize your eye shape, but also, if necessary, correct it a little;
  3. In order for the face to look organic and not resemble a mask, do not use more than four colors at the same time;
  4. It is advisable to use a light pencil for eyeliner of the lower eyelid. You can also blend some light shadows under the brow line. Such a little trick to visually enlarge the eyes;
  5. And most importantly, make your eyelashes with mascara thick, long and slightly curved. Such a puppet look will attract the attention of the opposite sex, and you can feel like a queen.

So, we figured out the basic rules for applying makeup. And now it is worth paying attention to special cases. How to advantageously beat your advantages and hide disadvantages? What colors suit your eyes? How to visually enlarge small and reduce large eyes? Read more about it.

How to paint brown eyes

How to paint blue eyes

  1. Match your makeup blue eyes simple enough. The ideal option would be to use pale pink, silver and purple flowers. Makeup with elements of dark blue color will add depth and mystery to your eyes.
  2. In no case is it recommended to use shadows that completely match the color of your eyes. In this case, your eyes will look unnatural, and our task is to emphasize your natural beauty. Since nature never makes mistakes, you just need to know how to use what she has given you.
  3. Applying brown shades does not improve your appearance. In this case, you will look painful. If you can’t find the shade of the right shade for your eyes, then take a soft purple shade - and you definitely can’t go wrong, because it goes well with blue eyes.

How to make up green eyes

To choose makeup, owners of green eyes will have to experiment a little. The fact is that green eyes are very rare, and there are many shade variations.

Therefore, each girl will have to select makeup individually.

But this has its own plus. You will suffer only once, choosing your makeup, but then you will always look like a bright personality against the background of the rest.

So, it is worth choosing among cold colors. All shades of red and purple can work. Such colors create a contrast with your eyes, which very successfully emphasizes the natural beauty. You can also use brown. Choose color saturation carefully. For daytime, it is better to choose lighter shades, and for nighttime - darker ones.

How to paint small eyes

To make your eyes visually look bigger, you need:

  • Make the tip of the eyebrow thinner and slightly raise it;
  • Use shadows with pearly sheen. Pale pink and beige tones are best suited;
  • Learn to draw an arrow along the lash line. The arrow should expand towards the outer corner of the eye;
  • Be sure to wrap the eyelashes towards the eyelid.

How to make up big eyes

If you have beautiful big eyes, then you should not have any problems with makeup. The main thing is not to make them even bigger, because in this case you will look not like a person, but like a cartoon character. Therefore, in this case, you just need to simply emphasize what is.

For creating spectacular image it is enough to use dark tones. Don't forget to line your eyebrows as well, making them more expressive. In no case do not leave a small strip instead of eyebrows - this is contraindicated for you. Eyebrows should be wide, and slightly thinner at the ends. Also, don't overuse mascara. It is enough to apply one layer to the tips of the eyelashes. These are the little tricks that will help you properly emphasize your already bright appearance.

How to paint round eyes

In order to give round eyes an almond shape, you first need to hide all the imperfections on the lower and upper eyelids. Thanks to the concealer and a special eye cream, we mask bruises under the eyes and swollen eyelids.

In order to visually stretch the shape of the eye, use eyeliner. Draw an arrow along the lash line. At the outer corner of the eye, it should rise slightly towards the eyebrow.

It would be nice to outline the lower eyelid with a dark pencil. And the final step is to apply mascara to the tips of the eyelashes. And now, your makeup is ready!

How to paint narrow eyes

How to paint Asian eyes

The peculiarity of Asian eyes is a slanting shape with an impending eyelid. That is why their owners need to use a variety of tricky tricks to make their eyes look big and beautiful.

  • For the Asian type, both makeup in warm and cold colors can be suitable. The main thing is to choose the right color scheme depending on the color of the eyes and skin. It is not recommended to use shades of red. In this case, the eyelids will appear teary and swollen.
  • The eyeliner draws a line along the growth of the eyelashes. Towards the end of the outer corner of the eye, the arrow can be slightly bent towards the eyebrow. Since Asian women have short eyelashes, it is recommended to use lengthening mascara.

So, we figured out how to correct any shortcomings. The main thing is desire. So go ahead, and the whole world will be at your feet!

All women regularly do face makeup, but most make egregious mistakes. It is not enough just to paint lips with lipstick and eyelashes with mascara; you need to know how to apply makeup according to the shape of the face. Otherwise, you can visually lengthen an oval face, give a haggard look to a thin one ... Make up according to the type of face, on the contrary, helps to correct disproportions in appearance and emphasize dignity.

So, How do makeup artists do makeup according to the shape of the face? How to apply makeup on the face to emphasize the dignity and correct the disharmony of the features?



The oval shape of the face is quite proportional, without sharp "corners". Makeup artists believe that the oval face shape is ideal, and it is easiest to do makeup here.

Most makeup techniques are suitable for women with this type of face, but it is worth considering the peculiarities of the color of the skin, eyes and hair.

Owners of an oval face shape should remember the basic rule. Any makeup should be applied moving from the central part of the face to the temples and ears. In this case, the face will look younger and more expressive.


The owners of this type of face are characterized by: a wide line of cheekbones (even wider than the line of the forehead), a narrow chin. From oval diamond-shaped faces cheekbones are pronounced. How to apply makeup on the face to correct the imbalance of features?

The main task of make up is to visually expand the forehead and chin zones, while narrowing the width of the cheekbones. To do this, when correcting the shape of the face with makeup, it is recommended to apply a dark tone along the contour of the face in the area of ​​the cheekbones. central part faces should be highlighted in a light tone. Having applied blush on the apples of the cheeks, you should gently shade them diagonally, moving towards the temples: there should be more blush on the cheekbone than on the apple.


Round face type is very easy to recognize. The main features: the same length and width of the face, there are no "corners", the chin is soft and unexpressed.

The main task of makeup for round face- pull it out visually. To do this, apply a dark tone cream, and on the side surfaces of the cheeks - dark blush (brick, light brown tones).

To visually lengthen the face and make the cheeks less voluminous, it is recommended to apply shadows and blush vertically. When doing makeup for a round face, it is recommended not to increase the shape of the lips. It is enough to make the lips more accurate using lipstick of a natural color.



Like the round type, the square face is also characterized by the same length and width of the face. The lower jaw of the owners of this face shape looks bulky, heavy.

Professional makeup for a square face should visually narrow the jaw, making the “corners” softer and more rounded. To solve this problem, makeup artists use a dark tone, as well as shadows and blush in natural shades.

A dark base will help visually smooth out the cheekbones. When doing makeup for a square face, you should apply shadows in ascending order, shading them from the inner corners to the outer ones. That is, the outer corners of the eyes should be highlighted more intensely (up to the very line of the eyebrows).


The distinctive features of this face type are a pointed chin and a wide forehead. The right make up can, by equalizing the face, soften the lines.
To do this, you need to apply a dark tone to the temporal zones, and light powder to the chin zone. Eye makeup is recommended to be done in a vertical direction. Blush should be applied to the protruding parts of the cheeks, located slightly above the cheekbones.


The main features of this type of face are vertical proportions and a massive, pronounced chin. The face looks heavy. Correction of the shape of the face with makeup allows, by brightening the side surfaces and using horizontal lines in the make up, to make the face wider.

To correct a high forehead and a massive chin, these parts should be slightly darkened with blush. Owners of a rectangular face, respectively, shadows and blush are recommended to be applied in a horizontal direction, moving from the center.

With the help of a contour pencil and a shiny lipstick, it is preferable to make the lips wider, more voluminous.

We hope that we were able to reveal in detail and clearly the question: how to apply makeup on the face. In fact, there is nothing complicated in makeup according to the shape of the face. All techniques are easy enough to perform, and the result will allow any woman to become even more charming!

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